MainWP Piwik Extension GPL v5.0.3

MainWP Piwik GPL Extension Overview

The MainWP Piwik Extension integrates the Matomo (formerly Piwik) analytics platform with your MainWP Dashboard, enabling you to track and analyze your website’s visitor data while maintaining privacy and control. Matomo is a powerful, privacy-compliant, self-hosted alternative to Google Analytics, designed to respect both user privacy and your data ownership.

Key Features of MainWP Piwik Extension

1. Privacy-First Analytics

• Respect User Privacy:
  Unlike Google Analytics, which collects extensive data about users across the web, Matomo focuses on privacy. It ensures that all visitor data is kept private and owned by you, without third-party tracking. Matomo is an open-source, decentralized web analytics platform that prioritizes data privacy.

2. Comprehensive Visitor Tracking

• Track Essential Metrics:
  With the MainWP Piwik Extension, you can track key metrics such as:
  • Visits: Number of visits to your website.
  • Pageviews: Total number of pages viewed by visitors.
  • Pages/Visit: Average number of pages viewed per visit.
  • Bounce Rate: Percentage of visitors who leave after viewing one page.
  • Average Time on Site: How long visitors spend on your website.
  • New Visits: Percentage of new visitors to your site.

3. Boost Your Sales

• Understand Your Audience:
  By tracking visitor data, you can gain insights into user behavior, allowing you to optimize the user experience and improve your website’s performance, ultimately boosting sales and conversions.

4. Centralized Dashboard

• Monitor All Sites in One Place:
  The extension allows you to track statistics for all your MainWP child sites from one central dashboard. This makes it easy to manage and monitor analytics across multiple sites without having to log into each individual site.

5. Audience Profiling

• Profile Your Visitors:
  Matomo helps you understand your audience better by analyzing visitor traffic data. You can identify trends, preferences, and behaviors to tailor your website’s content and design to meet your users’ needs.

6. Discover User Journeys

• Track Visitor Behavior:
  The extension provides insights into the user journey on your website. You can see where visitors are coming from, what actions they take on your site, and where they go next. This helps you optimize the user experience and improve website navigation.

Why Use MainWP Piwik Extension?

1. Privacy Compliant:
   If you are concerned about user privacy, Matomo is an ideal solution. It ensures that all analytics data is kept private and complies with data protection regulations like GDPR.
2. Self-Hosted Control:
   With Matomo, you own all your data. Unlike Google Analytics, where data is stored on Google’s servers, Matomo allows you to host the analytics platform on your own server, giving you full control over your data.
3. Comprehensive Analytics:
   The MainWP Piwik Extension offers a full range of analytics features, from basic visit tracking to advanced user journey insights, helping you make data-driven decisions to improve your site’s performance.
4. One Dashboard for Multiple Sites:
   Managing multiple websites can be challenging, but with the MainWP Piwik Extension, you can view all your analytics data in one place. This centralized dashboard makes it easy to track and compare performance across your entire network of child sites.
5. Optimize for User Experience:
   Understanding how visitors interact with your site is key to optimizing the user experience. The MainWP Piwik Extension gives you the tools to analyze this data and make informed decisions on how to improve your website’s usability and content.

How to Use the MainWP Piwik Extension

1. Install the Extension
   • Install the MainWP Piwik Extension from your MainWP Dashboard.
2. Connect to Matomo
   • Connect your MainWP Dashboard to your Matomo (Piwik) instance. You can either host Matomo yourself or use a third-party provider.
3. Track Analytics Data
   • Once connected, the extension will start tracking visitor data for all your child sites. You can monitor key metrics like visits, pageviews, bounce rate, and more from the central dashboard.
4. Analyze User Behavior
   • Use the data to analyze user behavior, discover trends, and optimize your website content based on the insights gained.
5. Monitor Performance
   • Regularly check the dashboard for updates on site performance and make adjustments to improve user experience and engagement.

Benefits of Using the MainWP Piwik Extension

• Privacy Compliance:
  Ensures that all data collected is private and compliant with regulations like GDPR, unlike third-party analytics platforms.
• Complete Control:
  By using a self-hosted analytics solution, you retain full control over your data, with no third-party interference.
• Centralized Management:
  Easily manage and monitor analytics data for all your child sites from one central dashboard, saving time and effort.
• Informed Decision-Making:
  The insights gained from Matomo analytics help you make data-driven decisions to improve your website’s performance, user experience, and ultimately, conversions.

The MainWP Piwik Extension is an excellent choice for anyone looking for a privacy-focused, self-hosted web analytics solution. It offers comprehensive tracking, audience profiling, and user journey insights, all while ensuring that your data remains private and in your control.