Gravity Forms Google Analytics GPL v2.3.0

Gravity Forms Google Analytics Add-On Overview

The Google Analytics Add-On for Gravity Forms is a powerful tool that allows you to track form submissions and form pagination events directly within your Google Analytics account. This add-on enhances your ability to measure user interactions with your forms, providing valuable insights into user behavior and conversion rates. It is particularly useful for tracking how users engage with multi-step forms and where they drop off during the submission process.

Key Features of Gravity Forms Google Analytics Add-On

1. Track Form Submissions
   • The add-on sends form submission events to Google Analytics, allowing you to track when users successfully submit a form. This helps you understand conversion rates and form completion success.
2. Track Form Pagination Events
   • For multi-page forms, the Google Analytics Add-On can track pagination events, giving you insights into how far users progress through the form and where they might abandon it. This is particularly useful for improving the user experience and optimizing your forms.
3. Easy Integration with Google Analytics
   • The add-on integrates seamlessly with your existing Google Analytics account, sending events related to form submissions and page views directly to Google Analytics without needing custom tracking code.
4. Beta Access and Community Feedback
   • The Google Analytics Add-On is currently in beta. During this period, anyone with an active Gravity Forms license can install and test the add-on. The development team is seeking feedback from users to improve the functionality before the official release.
5. Elite License Requirement Post-Beta
   • After the beta period ends, the Google Analytics Add-On will only be available to users with an Elite Gravity Forms license. However, during the beta, it is available to all active Gravity Forms license holders.

Benefits of Using the Google Analytics Add-On

• Measure Form Effectiveness: By tracking form submissions and pagination events, you can gain valuable insights into how well your forms are performing. Understanding user engagement helps you identify potential bottlenecks and improve form design.
• Optimize Multi-Step Forms: If you’re using multi-step forms, this add-on helps you track how users interact with each page, enabling you to optimize the form flow and reduce abandonment rates.
• Enhance Conversion Tracking: With form submission data flowing directly into Google Analytics, you can tie form completions to your overall site goals and conversions, improving your ability to analyze and optimize your site’s performance.
• Community-Driven Improvements: As the add-on is in beta, you can actively contribute feedback, helping to shape the future of the tool and ensure it meets your needs.

Conclusion

The Gravity Forms Google Analytics Add-On is an essential tool for anyone looking to track form submissions and user behavior in greater detail. Whether you’re running single-page or multi-step forms, this add-on provides valuable insights that can help optimize your forms, improve conversions, and enhance user experience.

Install the Google Analytics Add-On today (while it’s in beta) and start gaining insights into your form performance!