WooCommerce Google Analytics Pro GPL v2.2.0

WooCommerce Google Analytics Pro GPL Overview

WooCommerce Google Analytics Pro enhances the integration between your WooCommerce store and Google Analytics, providing advanced tracking features that help you gather valuable insights into your sales funnel and eCommerce performance. By tracking more detailed events and customer actions, this plugin enables you to optimize your store’s conversion rates, improve customer experience, and drive more revenue.

Key Features of WooCommerce Google Analytics Pro GPL

1. Advanced Event Tracking

• WooCommerce Google Analytics Pro automatically tracks advanced eCommerce events and sends this data to Google Analytics, providing you with deeper insights into your store’s performance. It includes tracking for events such as:
  • Add to Cart
  • Checkout Started
  • Coupon Added/Removed
  • Cart Quantity Changed
  • Order Refunds and Cancellations

2. Enhanced ECommerce Tracking

• The plugin extends the capabilities of Google Analytics’ Enhanced eCommerce tracking, allowing you to track a range of eCommerce-specific actions, including:
  • Product and Category Sales
  • Average Order Value
  • Conversion Rates
  • Sales by Product
  • Sales by Category

3. Checkout Behavior Insights

• Checkout Options Tracking: Gain insights into customer behavior during the checkout process, including selected payment methods and other choices made by customers.
• Shopping and Checkout Behavior Analysis: Use the new Shopping Behavior and Checkout Behavior analysis reports to understand where customers drop off and how to optimize your checkout process for higher conversions.

4. Customer Interaction Events

• Track various customer actions, such as:
  • Signing in or out
  • Leaving product reviews or comments
  • Opening email notifications (Email opens are tracked as events under the “Emails” category)

5. Manual Order Tracking

• The plugin allows you to track manually added orders and include them in your Google Analytics reports, ensuring that all sales data is captured.

6. Exclude Shop Managers and Admins

• Exclude site admins and shop managers from being tracked in Google Analytics to ensure that internal traffic doesn’t skew your analytics data.

7. User ID Tracking

• User ID Tracking: Track unique users more accurately by linking user IDs to their sessions, providing more precise user count and behavior analysis.

8. Full Integration with Google Analytics Reports

• The plugin seamlessly integrates with Universal Analytics and offers full support for all Google Analytics reports, allowing you to track key metrics and events in one place.

Benefits of WooCommerce Google Analytics Pro GPL

1. Improved Conversion Tracking

• By tracking detailed events and customer actions, you can gain a deeper understanding of where customers are dropping off in your sales funnel. This allows you to make data-driven decisions to optimize your store for better conversions.

2. Enhanced Customer Insights

• With the ability to track customer behaviors such as login actions, email opens, and reviews, you can gain a more comprehensive view of customer engagement, helping you tailor your marketing strategies and product offerings.

3. Better Checkout Optimization

• The plugin’s tracking of checkout choices and behavior helps you understand customer preferences during the checkout process, enabling you to optimize payment options, reduce friction, and increase completed purchases.

4. Detailed Reporting

• With advanced event tracking and support for eCommerce-specific reports, you can easily access data on your store’s performance, including average order value, sales by product or category, and more.

5. Manual Order Tracking

• WooCommerce Google Analytics Pro ensures that even manually added orders are tracked and included in your reports, ensuring no sales data is missed.

Conclusion

WooCommerce Google Analytics Pro GPL is an essential plugin for store owners who want to gain deeper insights into their WooCommerce store’s performance. With advanced event tracking, detailed eCommerce reports, and the ability to track customer actions and checkout behavior, this plugin helps you optimize your sales funnel, improve conversions, and drive more revenue. By integrating seamlessly with Google Analytics, it provides you with the data you need to make informed decisions and grow your business.