GiveWP Google Analytics Donation Tracking GPL v3.0.1

GiveWP Google Analytics Donation Tracking Add-on (GPL) Overview

The GiveWP Google Analytics Donation Tracking Add-on integrates your donation forms with Google Analytics’ Enhanced E-commerce features, enabling you to measure the success of your campaigns. This add-on provides in-depth insights into donor behavior, including donation form impressions, conversion rates, and refunds, empowering you to optimize your fundraising efforts.

Key Features

Donation Tracking

• Track Donations: Monitor key donation activities, such as form impressions, initiated donations, completed transactions, and refunds, directly within Google Analytics.
• Enhanced Conversion Metrics: Analyze donor conversion rates and identify the forms with the highest performance.

Customizable and Efficient

• Custom Tracking Values: Tailor tracking to suit your specific campaign needs.
• Test Donations: Easily test donation tracking to ensure accurate reporting.
• Lightweight Codebase: Designed to work seamlessly without slowing down your website.

Seamless Integration

• Works with Existing GA Setup: No need to overhaul your current Google Analytics implementation—this add-on integrates smoothly.
• Easy Setup: Get started quickly with minimal configuration.

Highlights

• Track Donations in Google Analytics: Gain visibility into donation form interactions and donor behavior.
• Zero-Hassle Setup: Simple and user-friendly installation process.
• Lightweight Code: Ensures your site’s performance remains unaffected.
• Test Donations: Verify your tracking setup with ease.
• Enhanced Reporting: Leverage Google Analytics reports for actionable insights.

Unlock Powerful Reporting Features

This add-on enriches your Google Analytics data, giving you access to valuable reports such as:

• Most Valuable Traffic Sources: Discover which channels drive the highest donations.
• Most Popular Donation Forms: Identify forms that resonate most with your donors.
• Donor Journey Insights: Analyze the number of visits made before a user donates.
• Refund Trends: Track which donations are refunded most frequently.
• Conversion Rates: Measure the performance of your donation forms.

Why Use Google Analytics for Donation Tracking?

Google Analytics is a powerful tool for understanding user behavior, and integrating it with GiveWP enhances your ability to:

• Optimize donation forms for higher conversions.
• Identify traffic sources that generate the most value.
• Make data-driven decisions to improve your campaigns.

The GiveWP Google Analytics Donation Tracking Add-on is an essential tool for nonprofits seeking to maximize the impact of their online fundraising efforts through detailed analytics and actionable insights.